The story of the Aldex project

At this stage, it became clear which colors would reflect the brand’s character: a combination of black and gold to convey a sense of premium quality and reliability. A minimalist and modern font was chosen as the foundation, emphasizing the company’s technological focus.

After studying the details of the business, its goals, and values, I decided to enhance the visual identity with unique mascots—robots in the brand’s signature colors.

Since Aldex is a technology-driven project where artificial intelligence plays a key role, the mascot concept became a great way to visualize the brand’s technological essence.

These robots seamlessly integrated into the design system and are used across various materials, including the website, marketing assets, and other media.

To promote the project, I developed a series of presentations in a unified style, which the Aldex team uses to showcase the product to potential partners and investors.

In addition to digital solutions, a set of printed materials was created, including banners, notebooks, flyers, and other event assets. This ensures visual brand consistency both online and offline.

Currently, I continue to collaborate with Aldex, handling regular design tasks as the project evolves.

Every project is an opportunity to craft a unique, impactful design that drives results. If you’re looking for a designer who understands branding, web, and visual identity as a complete system, let’s collaborate.

Fill out the form below, and let’s discuss how I can help elevate your brand.

If you liked this project and want something similar for your brand, click the button below. I’ve prepared three packages with different levels of development – from basic branding to a complete business identity package.

On the pricing page, you’ll find a detailed breakdown of each package, see what’s included, and choose the best option for your project.