Brand Identity and design for Cryptouch
The Cryptouch project is an example of in-depth work on the visual identity of a business, where I provided a full design cycle—from developing the brand identity to visually supporting events and social media.
Curiosity Fuels Everything
Guided by Creativity
Defined by Empathy
Branding and Identity
The project began with the development of a logo and brand book, which became the foundation of the company’s visual identity. It detailed the brand fonts, color palette, and key graphic elements, ensuring a consistent style across all materials.
Curiosity Fuels Everything
Guided by Creativity
Defined by Empathy
Curiosity Fuels Everything
Guided by Creativity
Defined by Empathy
The next stage was the website design. Throughout the project’s development, the site was continuously improved, adapted to new requirements, and updated to achieve the perfect UX/UI.
Work on the user dashboard was carried out in parallel, going through several iterations. This case presents the latest and most refined version.
Work on the user dashboard was carried out in parallel, going through several iterations. This case presents the latest and most refined version.
Web Design: website and user dashboard
Site 1
Site 2
Event and print design
To maintain the brand’s presence offline, I designed materials for events, including:
- Notebooks, roll-ups, photo zones, and other visual elements.
All these materials reinforced the brand identity, creating a cohesive and recognizable image at various events.
- Notebooks, roll-ups, photo zones, and other visual elements.
All these materials reinforced the brand identity, creating a cohesive and recognizable image at various events.
Curiosity Fuels Everything
Guided by Creativity
Defined by Empathy
Mascots and AI-Generated content
The visual style of CryptoTouch featured unique mascots created specifically for the project. To provide engaging content, I actively used AI-generated images, photos, and additional graphic elements, emphasizing the brand’s technological and innovative identity.
Presentations and social media design
For the project’s speakers and clients, I designed presentations, maintaining the brand identity and ensuring clear, visually engaging materials.
Social
media
design
I also worked on social media branding, creating post designs and visual content that seamlessly aligned with the overall brand concept.
Conclusion
In this project, I provided a full cycle of visual support for the business, developing and refining its brand identity, digital and print materials, web design, and content.
This work helped establish a recognizable brand image and created a strong visual foundation for its growth.
This work helped establish a recognizable brand image and created a strong visual foundation for its growth.
Let’s create something great together
If you liked this project and want something similar for your brand, click the button below. I’ve prepared three packages with different levels of development – from basic branding to a complete business identity package.
On the pricing page, you’ll find a detailed breakdown of each package, see what’s included, and choose the best option for your project.
On the pricing page, you’ll find a detailed breakdown of each package, see what’s included, and choose the best option for your project.
Curiosity Fuels Everything
Guided by Creativity
Defined by Empathy