A project for the Ukrainian government

In this project, my task was to create a complete branding, positioning, website design, and place a special focus on the personal account, as the platform functioned as a social network for both citizens and deputies.

“My Choice” is a platform where Ukrainian citizens can vote on laws, organize polls, and initiate public projects such as community clean-ups and other socially significant activities.
Curiosity Fuels Everything
Guided by Creativity
Defined by Empathy

Logo and branding development

The first stage was the creation of the logo and brand identity. The entire process is presented below. The project was developed in Ukrainian, so there is no English version, but the visual materials clearly illustrate the concept and ideas behind the branding.
Curiosity Fuels Everything
Guided by Creativity
Defined by Empathy

Website Design

The next task was to create the website design concept, which was eventually approved. Below are the key pages of the platform.

Personal account

The personal account became the central part of the project, as it was the main way for users to interact with the platform:
  • Communicate in a social network format,
  • Vote on laws and initiatives,
  • Organize and participate in public projects.

Below, you can see the approved personal account concepts, including the citizen’s profile, the laws page, and other functional sections.

Conclusion

As part of the project, complete branding was developed, and the personal account was carefully designed to ensure a seamless user experience on the platform.

Let’s create something great together

If you liked this project and want something similar for your brand, click the button below. I’ve prepared three packages with different levels of development – from basic branding to a complete business identity package.

On the pricing page, you’ll find a detailed breakdown of each package, see what’s included, and choose the best option for your project.
Curiosity Fuels Everything
Guided by Creativity
Defined by Empathy